Gathering & Special Session

Vietnam Marketing Conference & Think ASEAN! Book Launch in HCMC

Date: 9th March, 2007 Venue: New World Hotel, Ho Chi Minh City, Vietnam “The Vietnam Marketing Conference (VMC) 2007: The Challenges and Opportunities” organized by VietnamMarcom (www .vietnam marcom .com) and MarkPlus Vietnam, supported by Philip Kotler Center for ASEAN Marketing and World Marketing Association, Ngoc Lan Jewellery, Garuda Indonesia, The McGraw Hill (Star Education), […]


“Branding, Innovation and Corporate Social Responsiblility” Date: 3rd March, 2007 Venue: Le Meridien Hotel, Singapore On March 3 2007, PKCAM’s two co-founders, Hermawan and Prof. Hooi gave a talk on “Branding, Innovation and Social Responsibility” to close to 200 student leaders from NTU at an informative workshop organized by AIESEC NTU. This workshop was fully […]

Think ASEAN! Book Launch at Kinokuniya Book Store

Date: 21st February, 2007 Time: 13:00 – 15:30 Venue: Kinokuniya, Plaza Senayan, Jakarta On February 21, the Philip Kotler Center for ASEAN Marketing launched its first book, Think ASEAN! in Kinokuniya, Plaza Senayan. The event was jointly organized by Kinokuniya Bookstores and the book’s publisher, McGraw Hill, Asia. The turnout far exceeded our expectations with […]

Philip Kotler's 75th Birthday Celebration

Date: 7th August, 2006 Time: 15:30 – 21:00 Venue: The Allen Center, Northwestern University Evanston campus, Kellogg With more than a half-century of academic leadership, dozens of hugely influential books and more than 100 articles, Philip Kotler, the Kellogg School marketing expert is also the world’s Marketing Guru. To honor Kotler’s contributions, the school has […]

PKCAM Launch at the ASEAN Secretariat and ASEAN Marketing Conference 2005

The Philip Kotler Center for ASEAN Marketing with its aim of supporting an ASEAN-ist Marketing strategy as a formidable approach to competing in the region, staged its launch in conjunction with the ASEAN Marketing Forum 2005.Co-founded by Phillip Kotler, the world’s number one marketing authority, Hermawan Kartajaya, Asia’s leading marketing strategist and Hooi Den Huan, […]