AlaCards application is Ready to Replace Plastic Credit Card

ACCELERATION OF DISPLACEMENT FROM FEATURE PHONE TO SMARTPHONE IS INCREASINGLY MASSIVE. FROM ANY USE OF SMARTPHONES, AUTOMATICALLY, EVERY MINUTE IT HAS BEEN STORING DATA IN A PLACE CALLED THE SERVER. WHEN SEEING MILLIONS OF SMARTPHONE USERS IN INDONESIA, BIG DATA BECOMES MORE INEVITABLE IN THIS DIGITAL ERA. It was said by the President Director of […]

Wonderful Cirebon, Wonderful Train

The latest meeting of Jakarta CMO Club has been held uniquely. Instead of taking place in a fancy hotel, the 40th meeting of Jakarta CMO Club has been held o n kai’s presidential travel carriage during One Day trip to Cirebon. Beside the member of Jakarta CMO Club, some reputable fi gures were participating the […]

Lifestyle Positioning Ala W Singapore Sentosa Cove

Business tourism is always growing and will never ends. However, the doer in the world of hospitality is making the best marketing strategy to survive in the competition. If there is no strong differentiation, the hotel could be cease instantly. That is why, W Singapore positioned itself not just a place to stay, but also […]

Reach Customer, Gold’s Gym Rely On Excitement Strategies

Rarely Exercise Habits Make The Indonesian People Affected Obesity. Gold’s Gym Also Invites People To Live Healthy. Their Marketing Strategy Is Excitement Experience For Their Customers. “Usually, overweight has its own difficulty to be accepted. But today, it become a commonplace,” said Francis Wanandi, CEO of Gold’s Gym Indonesia regarding the public perception today, at […]

Experiential Marketing Through The Joyride

The Jakarta CMO Club this month was held differently from usual. In collaboration with Polygon, The Jakarta CMO Club encouraged its members to enjoy fun bike held at Ecopark Ancol, North Jakarta, on July 10th. The event continued to discussion with theme “Experiential Marketing Through the Joyride”. The 37th event presented Ronny Liyanto as CEO […]

Economic, Social And Environmental Growth Must Be Balanced

Economic Development Often Has The Unwanted Effect Of Causing Social And Environmental Damage. Because Of This, Economic Development Must Be Done With An Awareness Of Its Impact To The Communities And The Environment In Order To Ensure Sustainable Business.This Is A Role Which Marketing Can Play. Economic growth does not necessarily correlate well with social […]

The 31st Power Dinner Event of Jakarta CMO Club

The Philip Kotler Center for ASEAN Marketing (PKCAM) held the 31st Power Dinner of Jakarta CMO Club on Friday, November 25, 2011 at the South Gate Lobby, Epicentrum Walk, Rasuna Epicentrum Complex, Jakarta. The theme of this event–”Urban Nature: Harmonizing Technology, Art and Life”–was initiated by Hiramsyah S. Thaib, President Director & CEO of PT […]

The Classical & Jazzy Dinner Gathering of Jakarta CMO Club

Adira Dinamika Multifinance Tbk was mainly known as a financier of motorcycle purchases. Adira was going to increase financing for car purchases as well. Adira Finance’s lenders comprised 70 percent motorcycle purchasers and 30 percent car owners. With its current network of 302 offices throughout Indonesia, Adira had become the number one player in motorcycle […]