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About Jakarta CMO Club

The Jakarta CMO Club is a premiere community of senior business and marketing executives in Indonesia, formed with an aim to share knowledge, inspire conversations and active dialogues on actionable solutions in the ever-changing market environment.

With a specialised focus on marketing, CMO Club organises periodic events hosted by in-house members to engage in business-to-business networking, mentoring and knowledge sessions to help strategic decision-making.

The Jakarta CMO Club was officiated by the Philip Kotler Center for ASEAN Marketing (PK-CAM) and established as a platform to empower marketing to a higher level beyond function. The membership is exclusive to highly regarded business and marketing leaders.

The Jakarta CMO Club was launched by former Governor of DKI Jakarta, H. Fauzi Bowo on February 25, 2008 at City Hall DKI Jakarta, in the presence of by then-Minister of Communication and Informatics, H.E. Mohammad Nuh

Mission & Vision

Mission To promote the strategic role of marketing in Indonesia
Vision To become the premiere community for Top Marketing Executives in Indonesia


Premiere: The Jakarta CMO club is a “Chief-Level” and “By-Invitation-Only” community. Consequently, membership is being granted only to recognized marketing leaders and/or top management of leading organizations who believe that Strategic Marketing is required to enhance business competitiveness alongside Strategic Operations, Strategic Finance or Strategic Human Resources.

Community: The Club is unique! Members would alternate in hosting the monthly gatherings to share their experience in applying Marketing at the strategic level. Yet, in order to maintain the quality of the network, the host and the Center would invite influential keynote speakers and special invitees associated to the industry and topics discussed at a particular gathering.


Promote: In an ever-changing market environment, it is imperative for business leaders to take note of the critical issues shaping industry trends. As thought leaders, JCMO Club presents a platform where these top business and marketing professionals can unravel their valuable knowledge and ideas with one another. The JCMO Club has been conceived as a key initiative of the PK-CAM to serve as a platform to empower marketing to a higher level, beyond the functional role, amongst prominent business leaders and executives in the ASEAN region.

Strategic role: As a central business function, marketing today is not just putting the 4Ps in place together, but a much more strategical process on which the success of your business depends. Strategically, businesses are increasingly moving from product-driven to customer-driven and marketing is at the core of this transformation. This strategic role of marketing needs to be better understood and valued by marketers and business professionals today to ensure growth and sustainability.

Marketing: In the current connectivity era, the customer path has undergone core transformation, from the 4A (Aware>>Attitude>>Act>>Act Again) to the 5A (Aware>>Appeal>>Ask>>Act>>Advocate). The rising power of youth-women-netizen subcultures in the middle class population and their evolving underlines the greater emphasis on the implementation of marketing in understanding their evolving needs, anxieties and desires.

Indonesia: The largest economy in South East Asia and a promising emerging market, Indonesia finds its name among popular acronyms to denote the emerging economic powerhouses, be it the MINT or CIVETS. A large young population, expanding middle class incomes along with political stability and ongoing regulatory reforms make Indonesia’s economic outlook quite positive; McKinsey estimates Indonesia’s economy to become the 7th largest in the world by 2030 – surpassing Germany and the UK.

Membership Information

Jakarta CMO Club is exclusive to individuals holding a C-Level executive position, acting in the capacity of CMO, CEO or Business Head. The membership is by invitation-only.

Two types of memberships are offered:


  • A person of iconic legacy and legendary status owing to his remarkable lifelong professional or public life achievements and/or
  • A person of distinguished courage and capability who is widely admired and perceived as a ‘Hero’ by society at large and/or
  • A person awarded as the Marketeer of the Year (MOTY) for his/her outstanding achievements in innovative business and marketing strategies


  • A person holding top leadership position, a C-Level senior executive widely acclaimed in his field of work and/or
  • A strong and influential thought leader who is a subject-matter expert and/or
  • A dynamic, social or business entrepreneur driving social innovation and transformation



  • The Jakarta CMO Club has established an Indonesian chapter based in Jakarta.
  • Additional chapters may be established in other cities in ASEAN in the future.


  • The Club will host approximately ten monthly gatherings in Jakarta in each calendar year.
  • These gatherings may include breakfast meetings, lunch meetings or evening receptions. The format will be decided on a case-by-case basis. The events are based on topical trends and themes, customised to encourage co-creation among hosts and attendees.
  • The details for each event, including date, time, venue, format, content, speakers, etc, will be made available to members at least one month in advance.
  • Attendance at the gatherings


  • Members must reside in Indonesia, but do not necessarily have to be Indonesian citizens.
  • Membership will only be granted to those who have been recognized as leaders in the field and/or anyone in the chief-level position keen in strategic marketing required to enhance business competitiveness. This would normally apply to chief or director-level positions at leading organizations.
  • Candidates for membership will be approved or rejected by the Jakarta CMO Club Secretariat. The decision to approve or refuse a candidate will be at the Secretariat’s discretion and all decisions made by the Secretariat are deemed to be final.
  • Membership will be granted on a lifetime basis.
  • A one-time membership fee of US$5,000.00 shall be levied.
  • A membership will not be transferable to any other person.
  • The first fifty (50) members of the Indonesian chapter shall be designated as Charter Members and shall constitute the chapter’s initial population.


Contact Information

EightyEight@Kasablanka, 8th Floor
Jl. Casablanca Raya Kav. 88
Jakarta 12870, Indonesia
Phone : +62 21 5790 2338
Fax : +62 21 5790 2339

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